Individuality
Who are you?
Photographers (especially wedding ones) tend to come in two formats. Those who photograph and those copy those who photograph.
I think it's probably easy to look at people you perceive to be successful and try to mimic their style, copy the pictures they take, even write the same words they do on their website...and while in the short term you probably think it's a good way to attract potential clients, let's face it, that's not really photography, or you, and hopefully not the initial reason you thought to yourself "I want to be a photographer" - the reality is you're going to lose yourself without ever actually finding out who you are or what you're capable of. Copying another picture is easy, there's no creativity, no skill, no challenge - creating your own look, your own style is what defines you. Same for how you write, be YOU, not someone else.
So, if you are one of the copycats do yourself a favour and stop. All you're doing is punching yourself in the nuts for no reason and stunting your own growth.